Prior to co-founding PUBLIC, Viva Carr spent twelve years casting, developing, and producing all manner of unscripted content, from reality competition shows to hard-hitting documentaries to targeted brand marketing for major companies. Viva is driven by a passion for telling the stories of real people, taking a journalistic approach to finding surprising and fresh voices. Viva believes in the power of storytelling to bridge divides, make us think and make us feel.