Prior to co-founding PUBLIC, Viva Carr spent twelve years casting, developing, and producing all manner of unscripted content, from reality competition shows to hard-hitting documentaries to targeted brand marketing for major companies. Viva is driven by a passion for telling the stories of real people, taking a journalistic approach to finding surprising and fresh voices. Viva believes in the power of storytelling to bridge divides, make us think and make us feel.


Amy Hutchinson was the VP of Development at Magical Elves creating unscripted programming before co-founding PUBLIC. Her fifteen year production career was spent working on 30+ seasons of television as a producer for casting, field, and post. From true crime to competition to renovation, she has found it, produced it, pitched it, sold it, and learned a lot about humanity along the way.